Yuka Kato
One of the biggest mistakes new entrepreneurs make is waiting for their organization to grow by itself. Without using any type of outreach email template, they expect new customers or investors to magically find them, potential business partners to reach out to them out of the blue, and journalists to automatically cover their every move.
And that’s why most entrepreneurs fail.
However, there is one way to make sure all of the above happens, and a big part of it is using a refined and effective outreach email template. While most businesses nowadays perform at least some form of outreach, most still don’t do it well. On average, less than 40% of cold emails are opened, and a mere open doesn’t necessarily mean an email achieved its goal.
In addition to templates, there are some other key elements of outreach (like timing and personalization) that can make your emails stand out from the crowd. And when you master all aspects of outreach, you’ll be surprised how quickly your organization can grow.
Let’s take a look at some of the most effective email outreach templates available for a variety of different scenarios.
Best Cold Outreach Email Templates for 10 Scenarios
Find the outreach templates below that are the most relevant for your business. There are a lot of different types of outreach, so make sure you stay true to your business needs. As your business grows and your needs evolve over time, come back to this article to make use of the other templates.
It’s also important to remember to personalize each of your outreach emails. While this sounds time-consuming, it’s really not. Not if you use merge tags, that is. Merge tags are fields that automatically fill with custom information, like [First Name], [Business Name], and [Event Date]. We’ve included merge tags in all of the templates below to make your job easier!
Influencer Outreach Email Template
If you represent a brand or you’re a small business that wants to get your product seen by a lot of people, influencers are the way to go. And to reach them, you need a fail-proof brand outreach email template. One of the most common reasons businesses reach out to influencers is to offer them a free sample of their product in exchange for a review. Successful influencers are bombarded with these emails though. Use this email template for influencer outreach.
Subject: What’s the best [Product]?
Body:
Hi [First Name],
My name is [Your Name] from [Your Company Name], and I just watched your review of [Influencer’s Latest Review]. I really like your style and think you have a unique way of connecting with your audience. No wonder it keeps growing!
I’m reaching out to you because we recently launched [Product Name] and, based on the other products you review, I think your audience may be interested in learning about it. Would you be willing to give it a try?
I’ll of course send you a free sample for you to review. I’ll also include a couple extras that you can share with your followers.
Please let me know if you’re interested and I’ll get your package sent out right away.
Thanks for your time,
[Your Name]
Sales Outreach Email Template
Crafting the perfect cold outreach sales email template can be the difference between the success or failure of your business. It’s your first impression on potential clients, and it has a direct impact on your revenue. Here’s a potential client outreach email template that can start your next profitable conversation.
Subject: What are you doing to fix [Pain Point]?
Body:
Hi [First Name],
I was taking a look at [Their Competitor]’s website and noticed that they’ve been working on improving their [Pain Point]. In fact, this seems to be an industry trend. I don’t want to assume anything, but working on this may be able to improve your bottom line as well.
My name is [Your Name] and I work for [Your Company] as a [Your Job Title]. In my role, I proactively work to help business like yours achieve [Goal #1] and [Goal #2]. In fact, in [Month], my strategies helped one client [Achievement Description]!
Are you free this week for a quick call to see if I could help you do the same?
Talk to you soon,
[Your Name]
Blogger Outreach Email Template
If your organization is web-based, building a network of other website owners and creating a strong backlink profile is crucial to your success. A strong SEO outreach email template, whether it’s for guest post outreach or backlink outreach, is a necessity. This guest post outreach email template is sure to get you the results you’re looking for.
Subject: [Title #1]
Body:
Hi [First Name],
I’m [Your Name] and I run [Your Website Name], a website that helps over [# of Visitors] monthly readers learn to [Your Business Purpose].
I’m always looking to get to know other sites that publish articles in the same industry, and that’s how I found [Company]. I read through a few of the articles on your blog and would love to write some related content for your audience if you’re interested. Do you accept guest posts?
I’d be happy to research and send you a few topic ideas if so. Here are some previous guest posts I’ve written in case you’d like to take a look:
- [Link to Guest Post #1]
- [Link to Guest Post #2]
- [Link to Guest Post #3]
Thanks for your consideration and I hope to hear from you soon!
Kind regards,
Chad
Partnership Outreach Email Template
Building partnerships can unlock enormous growth potential for your business. Starting new partnerships can be a huge challenge though. This partnership outreach email template can help you break the ice and get the conversation though.
Subject: Let’s Amplify Success: Partnership Opportunity with [Their Company Name]
Body:
Hi [First Name],
I’m [Your Name], CEO of [Your Company Name]. I’m impressed by [Their Company Name]’s impact in [Their Industry] and believe our collaboration could be a game-changer.
At [Your Company Name], we excel in [Your Expertise], and partnering with [Their Company Name] could mean:
- Complementary skills: Combining our strengths for more comprehensive solutions.
- Market expansion: Together, we can enter new markets and drive growth.
- Innovation: Joint brainstorming for accelerated advancements.
In return, [Your Company Name] offers:
- Access to our network.
- Collaborative resources.
- Shared success and recognition.
Let’s explore this potential. Reach me at [Your Email] or [Your Phone].
Best regards,
[Your Name]
CEO, [Your Company Name]
PR Outreach Email Template
Getting media coverage can put your business in front of a lot of people who may never have known about you otherwise. That’s why a lot of companies, both big and small, actively conduct PR campaigns. One of the most effective ways of doing this is creating a strong media outreach email template to promote your expertise and latest achievements.
Subject: Collaborative Opportunities: Expert Insights on [Topic]
Body:
Hi [First Name],
I’m [Your Name], [Your Position] at [Your Company].
I’ve been an avid reader of [Outlet Name] and thoroughly enjoyed your recent article on [Topic], especially the insightful point about [One Insight].
Considering your interest in delving deeper into this area or exploring related subjects, I’d like to offer my expertise in [Your Expertise]. We’ve recently made waves with [Newsworthy Activity], outlined in our press release here: [Link].
Here are a few key talking points we can contribute to:
- [Talking Point 1]
- [Talking Point 2]
- [Talking Point 3]
…
Feel free to peruse our recent media features and learn about our background: [Bio and Credentials/Link to Newsroom].
Should this resonate with you, I’d love to discuss the potential for a collaboration. Looking forward to your thoughts.
Best regards,
[Your Signature]
Alumni Outreach Email Template
If you’re getting ready to graduate from college, reaching out to alumni from your university can help open doors to potential job opportunities. It’s important to be professional and courteous in your message, and also show a genuine interest in talking to them about their achievements post-graduation. Here’s a powerful template for alumni outreach in regards to an internship:
Subject: Seeking Guidance for [Company Name] Summer Internship
Body:
Hello [First Name],
I trust this message finds you well. I’m currently a sophomore majoring in [Your Major] at [Your University], and I came across your contact information through the alumni directory. I am keenly interested in securing a summer internship at [Company Name].
Given your esteemed alumni status, I was hoping to seek your advice on the most effective approach for application. It would be immensely valuable if you could suggest a suitable individual to whom I could forward my resume at [Company Name]. While I have already submitted my resume via the [Company Name] website, I am eager to delve further into potential internship opportunities.
I’m also happy to share my resume for your consideration. This would provide you with insights into my background and qualifications.
Thank you for taking a moment to consider my inquiry.
Warm regards,
[Your Name]
Community Outreach Email Template
If you work for a non-profit organization or a community-led organization, getting your message out to the public is vital. It helps you integrate with your community and can also help you grow a steady stream of volunteers. This community outreach email template will help you do just that.
Subject: Join Us in Making a Difference: [Non-Profit Name] Welcomes You!
Body:
Hello [First Name],
I hope this message finds you well. My name is [Your Name], and I’m thrilled to introduce myself as the Marketing Director at [Non-Profit Name], a passionate and driven team right here in [Your Location].
At [Non-Profit Name], our mission is to create positive and lasting change within our community. We believe that together, we can build a stronger, more compassionate society that supports every individual, regardless of their circumstances.
Located right here in the heart of [Your Location], our organization is dedicated to [Briefly Describe Mission/Goals]. We actively work towards [Explain Impact and Goals], and we’re excited to invite you to be a part of this incredible journey.
We have an array of volunteer opportunities that cater to diverse interests and skill sets. Whether you’re a people person, a creative thinker, an event enthusiast, or someone who loves working behind the scenes, we have a role for you. Our upcoming projects and events include [Upcoming Events/Tasks].
Volunteering with [Non-Profit Name] is more than just giving your time; it’s about joining a community of like-minded individuals who share a common goal of making a positive impact. Your contribution, no matter how big or small, can help us achieve remarkable outcomes and create lasting change in the lives of those we serve.
If you’re interested in becoming a part of our dedicated team, please don’t hesitate to reach out to us at [Your Contact Information]. We would be more than happy to provide you with more details about our volunteer opportunities and answer any questions you may have.
Thank you for your time, and we look forward to the possibility of working alongside you to make a real difference in our community.
Warm regards,
[Your Name]
Marketing Director
[Non-Profit Name]
[Your Contact Information]
Event Outreach Email Template
To host a successful event, you need attendees. To get attendees, you need to perform effective event outreach and get them excited to come! This event outreach email template covers everything you need to include to grow your sign-up list.
Subject: Elevate Your Experience: Join Us at [Event Name]!
Body:
Hello [First Name],
Are you ready for an unforgettable experience that will leave you inspired and engaged? We’re thrilled to invite you to [Event Name], the must-attend gathering for [Event Theme/Niche] enthusiasts like you!
📅 Date: [Event Date]
🕒 Time: [Event Time]
📍 Location: [Event Venue]
🎟️ Get Tickets: [Ticket Purchase Link]
[Event Name] is not just an event; it’s an immersive journey designed to [Briefly Describe Event Focus and Benefits]. Here’s why you won’t want to miss it:
🌟 Engaging Speakers: Our lineup of industry experts and thought leaders will share valuable insights that can transform your [Industry/Niche] perspective.
🤝 Networking Opportunities: Connect with fellow enthusiasts, expand your professional circle, and exchange ideas in a vibrant, energetic atmosphere.
🎨 Interactive Workshops: Dive deep into hands-on workshops that will enhance your skills and empower you to excel in [Your Field/Area].
🎉 Entertainment: Experience live performances, entertainment, and surprises that will keep you captivated throughout the event.
Secure your spot today by purchasing your tickets at [Ticket Purchase Link]. Don’t miss out on this opportunity to be part of [Event Name]’s thriving community and elevate your [Industry/Niche] journey.
We look forward to welcoming you to [Event Name] on [Event Date] at [Event Venue]. Feel free to reach out if you have any questions or need assistance.
Let’s make [Event Name] an experience to remember!
Best regards,
[Your Name
Investor Outreach Email Template
If you’re looking to start a company or you want to take your start-up to the next level, you may need outside investors. It’s important to use the perfect investor outreach email template when reaching out to potential investors though. You want to be short and concise (investors don’t have a lot of free time!), clearly convey your company’s mission, explain why you’re looking for investors, and how you will use the money. This template is the perfect way to include all of that information.
Subject: Opportunity to Join a Promising Venture: Investing in [Your Company Name]
Body:
Hello [First Name],
I hope this email finds you well. I am [Your Name], CEO of [Your Company Name] – a dynamic start-up poised to disrupt the [Your Industry] landscape.
Our mission is simple yet impactful: [Briefly Describe Company Mission]. We are driven to revolutionize [Industry Problem/Gap] by leveraging innovative [Your Solution/Technology].
I am reaching out to you as a potential investor because I believe your expertise and insights align perfectly with our vision. Your partnership could play a pivotal role in propelling [Your Company Name] to new heights.
We are seeking investment to:
🚀 Accelerate Growth: Capital infusion will empower us to scale our operations, expand market reach, and capture untapped opportunities.
💡 Drive Innovation: Your support will fuel our R&D efforts, enabling us to stay at the forefront of [Your Industry] advancements.
🌐 Build a Stellar Team: We aim to attract top-tier talent that shares our passion and drive, further solidifying our position in the market.
I would welcome the opportunity to share more about our vision and explore how your involvement could shape the future of [Your Industry]. If you are interested in learning more, please let me know a suitable time for a brief call or meeting.
Thank you for considering this exciting opportunity. I look forward to the possibility of collaborating with you.
Best regards,
[Your Name]
CEO, [Your Company Name]
[Contact Information]
Affiliate Outreach Email Template
The affiliate marketing industry is growing as more and more people look online for product reviews. That has led to brands investing a significant amount into growing their affiliate program and working with independent content creators to promote their products. An affiliate program is nothing without its affiliates! This affiliate outreach email template is the perfect way to introduce your company and products to potential affiliates, and it also entices them to sign up for your affiliate program.
Subject: Unlock Earnings with Our Lucrative Affiliate Program
Body:
Hello [First Name],
I hope this message finds you well. I’m [Your Name], Marketing Director at [Your Company Name], a leading [Your Industry] innovator.
We’re excited to announce the expansion of our affiliate marketing program and believe you could be a valuable partner. As a respected [Website/Influencer], your audience aligns perfectly with our target market.
Here’s why joining our affiliate program is a win-win:
💰 Earn Substantial Commissions: For every sale driven through your unique affiliate link, you’ll earn a generous commission.
🚀 Quality Product: Our [Product Name] is garnering rave reviews for its [Key Features/Benefits], making it an easy sell to your audience.
📈 Tap into Our Resources: Access a range of marketing materials, tracking tools, and dedicated support to maximize your success.
Let’s discuss how we can collaborate to your benefit. Could we schedule a brief call to explore this exciting partnership further?
Looking forward to hearing from you!
Best regards,
[Your Name]
Marketing Director
[Your Company Name]
[Contact Information]
Takeaways
Email outreach is a crucial aspect of any organization, whether you’re looking for volunteers, promoting an event, or securing leads for your sales team. Everyone already receives too many emails, so perfecting your email outreach template is vital. By using the templates in this article, you’ll be prepared for almost any situation your business will encounter.
By making an excellent first impression and clearly conveying the value you can provide to your recipient, you can achieve long-term growth and success year after year.
About the Author
Yuka Kato is SEO and Content Manager at Mailsuite. With over 7 years of experience, her expertise encompasses email outreach, content marketing, and SEO strategies. Yuka is fluent in three languages – English, Spanish, and Japanese – enabling effective communication with diverse audiences. Her creative work includes articles, infographics, data visualizations, videos, and more. Alongside her career, Yuka finds joy in raising a curious 2-year-old.
