Email Like a Pro

2024 Google Sender Guidelines Update: Key Changes and Best Practices

It’s no secret that Google is committed to making Gmail a safe email platform. To reaffirm this commitment, Google updated its Email Sender Guidelines for 2024. The announcement of the 2024 Google Sender Guideline update panicked many in the email marketing world. The new guidelines are obviously intended to make inboxes safer and less spammy

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Email Like a Pro

How to Set Up Effective Gmail Follow-Up Reminders: A Complete Walkthrough

Business success requires following up on important email conversations—both incoming and outgoing. For example, if you send a proposal to a client, you need to email them to find out what they think about it. Also, if a client sends a request, you need to email back with the necessary information. Email reminders ensure you

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Email Like a Pro

What is a Batch Email? (+10 Key Steps to Send Them Effectively)

Are you trying to send a mass email in Gmail but want to ensure your messages don’t appear spammy? A batch email campaign is a great solution to ensure you remain under Gmail’s daily sending limits and adhere to email marketing best practices for bulk messages.  In this article, we’ll review: By the end, you’ll

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Email Like a Pro

How to Schedule an Email in Gmail: A Step-by-Step Guide

One secret of successful email marketing is sending emails at the right time—a time when emails are more likely to be opened and will be more impactful. However, you may not have the time to create your emails at this “right time.” This is where email scheduling comes in! It allows you to create your

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Email Like a Pro

Bulk Email Best Practices: 19 Tips for Effective Email Campaigns

Effective email marketing is essential regardless of your business’s industry. When executed correctly, email campaigns can boost engagement, convert prospects, drive sales, increase website traffic, and more.  But how do you ensure your marketing campaigns are compelling and engaging? While crafting an effective campaign may seem challenging, achieving it is not impossible. In this guide,

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Email Like a Pro

The Dangers of Sending BCC Emails: Data Breaches and How To Avoid Them

Did you know that sending bulk BCC emails makes you and others vulnerable to data breaches? Various global advisory bodies have been vocal about the dangers of human error in emailing. In August 2023, The Information Commissioner’s Office (ICO) issued a warning, explaining the pitfalls of BCC emails. Although ICO operates in the UK, email

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Email Like a Pro

Email Productivity: How to Improve Your Mindset (and 7 Strategies to Start Now)

Managing emails is an essential skill in modern workplaces, with more services being delivered digitally and an increasing number of remote workplaces. Therefore, email helps facilitate communications between customers, clients, and co-workers no matter where you are.  However, with all the messages you have to send and manage, from status reports to answering questions, it’s

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Email Like a Pro

Cold Leads: What They Are and How to Convert Them

You’re trying to grow your business and heard about cold leads. What are cold leads, and how do you convert them into paying customers? We’ll cover everything you should know in this article, including methods to generate new leads, best practices, and tools that can help you optimize for success.  Cold, Warm, and Hot Leads:

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Email Like a Pro

The Best Email Trackers and CRMs for Gmail and Outlook (2024)

Email marketing is one of the most effective ways to generate quality leads without breaking the bank, but how do you ensure that you’re making the most out of your efforts?  In this article, we’re taking an in-depth look at some of the best email tracking software in the market today to help you hit

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Email Like a Pro

Discover the 6 Key Differences Between Direct E-Mailing and Spam

Cold emailing (also known as direct emailing) is an effective strategy to grow your business, land jobs, or build your professional network. However, landing in the spam folder is a common concern when contacting prospects you haven’t interacted with previously.  What’s the difference between direct emailing and spam? We’ll detail everything you should know in

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Email Like a Pro

The Secret to Tracking Email Opens and Clicks with Google Analytics (Explained for Beginners)

If you don’t know how your emails are performing, you won’t know how best to follow up or how to improve future email marketing campaigns. Email tracking removes the uncertainty by showing you how your emails are performing. And Google Analytics is one tool for tracking emails. This article will explore Google Analytics email tracking.

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Email Like a Pro

What Do CC and BCC Mean in Emails?

Writing, sending, and receiving emails are straightforward processes that are easy to understand. The concept and use of the “To” and “From” fields are the same as traditional snail mail where people specify who they’re writing to and the identity of the person sending them.  Two functionalities that are easy to overlook are the “CC”

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