The quick answer to this question is no, your emails are not going to spam because of Mailsuite. Email services like Gmail use a lot of different factors to determine whether or not an email appears to be spam, and using an email tracker like Mailsuite does not automatically classify your email as spam. How you use Mailsuite could trigger spam filters though.
The metric you can use to gauge whether or not email services consider your emails spam is called email deliverability, and there are several steps you can take to improve your email deliverability.You need to ensure you follow email best practices to maintain a good sender reputation with email services because this is actually what determines whether or not your emails go to spam.
How Mailsuite sends emails
Mailsuite shouldn't cause your emails to be blocked or classified as spam by default. This is because Mailsuite uses Gmail delivery systems (Gmail SMTP server) to send your emails. This means that:
a) Your emails are always correctly sent and delivered with the best available email technology.
b) Mailsuite adds a tracking pixel to your emails, but Mailsuite doesn't actually send your emails. Adding a tracking pixel to your emails shouldn't cause any problem at all because it’s like adding a very small image to the body of your email.
c) If your emails are blocked, not received, or they’re classified as spam, it means that the recipient’s email service (email server, firewall or antivirus) believes your email is dangerous or spam.
How do email services decide an email is spam?
Some of the most common reasons that emails services determine an email to be spam include:
- The recipient's spam filter rules are too strict or poorly configured.
- Your sender email is blacklisted as a spammer by the recipient's spam filter.
- Your email provider’s server is blacklisted by the recipient's spam filter.
- The subject/text of the email is marked as spam by the spam filter. This may be because the email contains spammy words like “FREE” or “URGENT,” you added links to a domain with a bad reputation, or you send a high volume of unsolicited emails in a short amount of time.
Please keep in mind that it is impossible to know the exact reason why a spam filter identifies your email as spam. Spam filters never explain their policies because they do not want to help spammers.
How to avoid the spam filter with Mailsuite
If you're using your own SMTP to send emails from Gmail, you should verify your domain with Mailsuite to help your emails land in your recipients’ inboxes. You can do this in the Verified Domains section of your Mailsuite dashboard, if necessary.
In addition, there are a few general best practices that can help your campaign emails avoid the spam filter:
- Regularly clean your mailing lists.
- Avoid spam triggers by being mindful of words and phrases that might trigger spam filters, such as “free,” “guarantee,” or excessive use of exclamation points.
- Use clear subject lines that reflect the email's purpose.
- Add an unsubscribe link to your campaigns so people can easily opt out.
- Add an email signature with your full name and contact details.
- Avoid adding too many links in your emails.
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