Email Like a Pro

10 Email Marketing KPIs and Email Metrics You Should Be Tracking (and How to Improve Them)

Many marketers, business owners, or freelancers sending newsletters, cold emails, or other promotional messages hear about the need to track email marketing KPIs or email metrics.  However, it can quickly become confusing to determine which ones are the most important to track to improve the effectiveness of your email marketing campaigns.  In this article, we’ll

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Email Like a Pro

The Best Gmail Hacks to Organize Your Inbox, Increase Productivity, and Make Efficiency Gains 

More than a decade ago, a McKinsey report found out that corporate employees spend 28% of their workday handling emails. Cut to 2024, and that percentage has increased. As the dependence on emails has grown, it has led to increased stress in the workplace.  Nearly 70% of employees complain that they don’t have enough time

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Email Like a Pro

How are Contracts Usually Signed? The 4 Best Methods and How to Use Them

Contracts are the foundation of agreements. But they aren’t worth anything without signatures. In many jurisdictions, a signature is necessary for a contract to be legally binding, as it indicates that the parties enter the contract voluntarily and fully understand and accept its terms. In today’s world, contracts are usually signed in different ways, each

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Email Like a Pro

When and Why You Should Send PDF Documents

Whether you’re applying to jobs, looking for freelance work, or sending information about your products or services to professional leads, you may have heard that emailing documents as PDFs is a standard best practice.  Why should you send PDF documents, and when is the most appropriate time to send files in this format? We’ll cover

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Email Like a Pro

Step-by-Step Guide: How to Track File Downloads in Google Analytics 4

There are many advantages of offering downloadable content on your website, including increased engagement and revenue generation. But after taking time to prepare and upload downloadable content to your website, you would want to know how they perform. Tracking downloads helps you know which content visitors care about, giving you insight into improving your resources.

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Email Like a Pro

How to Organize Gmail: 4 Strategies to Tidy Up Your Inbox Right Now

Organizing your Gmail inbox probably isn’t at the top of your “To Do” list, but you’d be surprised how many positive effects doing this can have. A full inbox not only makes it harder to keep track of your day-to-day tasks, but too many emails can cause you to overlook important information or not respond

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Email Like a Pro

Email Attachment Best Practices: When It’s Safe to Open Attachments and How to Tell

You’ve received an unexpected email with a file attached. While this can be a normal business practice, you should also know about the potential dangers of opening email attachments, especially if you don’t know the person who sent the message or you’ve gotten viruses on your computer before. So when is it safe to open

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Email Like a Pro

Overcome Email Overload: How to Reach Inbox Zero

Are you scared of opening your inbox because you know it is flooded with emails? If the thought of clutter in your inbox makes you anxious, then you’re most certainly dealing with an email overload. It’s the unfortunate reality of the digital age.  Continue reading to learn how you can identify and tackle inbox overload.

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Email Like a Pro

18 Out-of-Office Email Templates for Every Situation (and When to Use Them)

You’re planning to be out of the office but don’t want to leave your customers, clients, or co-workers wondering where you are. Out-of-office emails are a tool that can help your workplace communicate as effectively as possible.  In this article, we’ll cover what out-of-office emails are and how to structure them effectively with 18 templates

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Email Like a Pro

Get Your Time Off Approved: How to Write a Winning Vacation Request Email

With the modern work environment becoming even more demanding, taking time off to recharge is super important for your mental health and overall well-being. However, you cannot just pack up and go! You must formally ask your boss via a vacation request email. And this can be a high hurdle for many employees. In fact,

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Email Like a Pro

Why You Should Perform Gmail Analytics and The Best Ways to Do It 

You most likely use Gmail for personal and work-related email needs. After all, it is one of the most popular email services used in the world. But unless you focus on Gmail email analytics, you won’t get the most out of Gmail or be able to improve your emailing workflow.  In this article, you’ll learn

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Email Like a Pro

Email Reporting Fundamentals: Supercharge Your Campaign Insights

41% of marketers say email is their most effective channel, so you should consider implementing email marketing if you’re thinking of ways to reach your target audience and boost your sales and bottom line. However, succeeding with email marketing requires monitoring your efforts and refining your strategies accordingly. This is where email reporting comes in! 

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