Yuka Kato
According to Statista, 68% of US and UK employees continue to use email daily as a preferred method of office communication. Alongside the rise of remote and hybrid work arrangements, it’s unlikely that email usage will decrease anytime soon.
Twenty years since its inception in 2004, email provider Gmail is estimated to have over 1.8 billion active users globally. With such a large user base, Gmail also understandably offers a wealth of data that organizations can use to gain insights on various metrics.
Gmail statistics offer users helpful information about their email habits. By analyzing this data, individuals and organizations can identify email usage patterns. These can help them make informed decisions on how to manage their inbox, craft their emails, and conduct campaigns.
In this article, we will explore some ways you can take advantage of Gmail stats. This will allow you to get a better understanding of email usage while improving productivity.
What Are Gmail Statistics?
Gmail statistics refer to data and metrics related to your email activity within the Gmail platform. While there isn’t an official service or specific terminology known as “Gmail statistics,” the term generally covers various insights such as email open rates, click-through rates, response times, email volume, and other engagement metrics specific to Gmail accounts.
Essentially, Gmail statistics provide valuable information about how users interact with emails sent and received through the Gmail platform.
There is also a Google Apps Script called Email Meter (formerly Gmail Meter) that provides statistics regarding Gmail activity. Email Meter displays information about your email habits, such as the number of emails you’ve read, whether you reply fast enough, how many emails you send and receive, and more.
Depending on the service provider, the types of Gmail statistics you can view are:
Volume Statistics
Volume Statistics provide data on your important and starred messages, how many people sent you emails, and more. These statistics can be very useful in measuring how you are using email efficiency tools such as your Google Priority Inbox.
Daily Number of Emails
Daily Traffic gives you insights into your messaging patterns by providing estimates on when you tend to send and receive messages throughout the month. Daily traffic data can be helpful in optimizing your email schedule to suit your productivity needs or help you meet your KPIs.
Email Sending Time Patterns
Traffic Pattern provides statistics regarding your email activity over the past week, offering you a comprehensive overview. This feature can help you identify patterns in your email usage and determine if any changes need to be made to improve productivity.
Email Categories
Email Categories help you gain a deeper insight into your Inbox management, such as how your emails are categorized under specific labels. This can help you streamline your inbox as well as prioritize important emails.
Time Before First Response
This feature calculates the average time it takes you to respond to an email, helping you monitor whether you’re responding fast enough, and identifying areas of improvement when it comes to responsiveness.
Word Count
Word Count is a tool that gauges the length of your emails. It can help you identify if your emails are too long and need to be more concise, potentially saving you time and improving your communication.
Thread Lengths
Thread Lengths tells you whether or not you tend to participate in discussions that lead to longer conversation threads. Meanwhile, identifying your Top Senders and Top Recipients reveals whom you communicate with most often.
Team Statistics
If you’re part of a team, some services offer statistics on aspects such as how many interactions each team member has and how many emails each person has sent and received.
Replied vs. Not Replied
This feature can help you identify emails that have not been responded to, allowing you to follow up on important conversations and ensure efficient communication. You may also revisit emails you may have forgotten about or skipped over.
SLA Monitoring
Some email tracking tools also offer SLA (Service Level Agreement) monitoring, which tracks the time it takes you to respond to emails from specific clients or customers. This can be especially useful for businesses that offer clients fixed turnaround times.
Who Benefits from Gmail Statistics and Why?
Gmail Statistics offer helpful insights for various users. Individuals and businesses alike can significantly benefit from understanding their email habits, especially those who are closely monitoring email campaigns and communication efforts. Overall, some of the key benefits of accessing your Gmail statistics are:
- Improved productivity: By understanding your email habits and identifying areas for improvement, you can become more productive in managing your emails and responding to important messages promptly. This can lead to increased efficiency in the workplace and your professional life.
- Enhanced communication: With statistics like Word Count, Thread Lengths, and Replied vs. Not Replied, you can vastly improve the quality and effectiveness of your communication. By analyzing data on how you communicate with others, you can adjust your approach, ensure you write better emails, and schedule them efficiently.
- Time management: Knowing how much time you spend on emails can help you prioritize tasks and manage your time more effectively. This can also help prevent email overload and help you avoid the feeling of being constantly overwhelmed by your inbox.
Gmail statistics can also benefit different team members and departments in different ways. For example:
Marketers
For marketers, Gmail statistics can serve as a crucial tool for optimizing email campaigns, ensuring that messages are sent at the best times to maximize open rates and engagement. Analyzing Traffic Patterns, for example, can help in identifying when recipients are most likely to read emails, enabling teams to schedule campaign launches accordingly.
Email Categories statistics can also allow marketers to segment their audience more effectively, tailoring messages to specific groups for better personalization and response rates. Additionally, understanding the average Word Count and Thread Lengths can guide marketers in crafting concise, well-written emails that encourage interaction without overwhelming the recipient.
Individual Users
Individual users, on the other hand, can leverage Gmail statistics to enhance their email management skills and overall productivity. By paying attention to statistics like Time Before First Response, users can improve their responsiveness, setting a standard for timely communication. Meanwhile, Email Categories can help individual users organize their inboxes more efficiently, allowing them to focus on priority emails while reducing clutter.
Ultimately, understanding habits related to matters like Thread Lengths and Word Count can lead to more effective communication. They allow users to convey their messages effectively without sacrificing clarity or detail.
Customer Service Teams
Customer service representatives and helpdesk teams can also benefit from Gmail email statistics, especially when it comes to Response Time and Reply Rate. By analyzing these metrics, customer service teams can identify areas for improvement and optimize their communication strategies for faster and more effective customer support.
Additionally, understanding the peak hours for incoming emails can help teams better allocate resources and improve overall response time.
Sales Teams
Sales teams rely heavily on email for internal and external communication. They collaborate with various departments in addressing inquiries about products and services they’re trying to sell. Hence, they need to be aware of metrics like open rates, click-through rates, and conversion rates. These help sales representatives track the engagement of their clients and prospects, making it easier for them to follow up on relevant information and pitches.
They can also use Email Categories to prioritize leads and focus on high-priority emails. Thread Lengths and Word Count can also be useful for sales teams as they need to convey their messages effectively and concisely while providing all the necessary information.
Understanding these metrics can help sales teams streamline their communication process and improve their conversion rates.
4 Ways To Get Gmail Stats
There are a couple of ways to get statistics on your Gmail usage:
Method #1: Google Workspace Admin Console
The Google Workspace Admin Console provides detailed statistics for your entire organization. It gives administrators an overview of email usage and trends across different departments and users. This tool is especially useful for companies with a lot of employees as it allows them to track overall email activity and measure performance.
Apps usage reports, in particular, offer you information about your organization’s usage of Gmail and Google Drive. From here, you can access stats like types of email activity, number of documents created or shared, and how much Drive storage each team member is using.
Method #2: Gmail Account Settings Page
You can also obtain Gmail statistics directly from your Gmail account settings page. Simply open your Gmail, select your profile photo in the upper right-hand corner of the screen, then choose “Manage your Google Account.”
Once you’ve accessed your Google Account page, select “Manage your data & personalization.” Scroll down and select “Go to Google Dashboard.” You will be asked to enter your Gmail password. Then, under the list of Google services, select “Gmail.” The following menu will display information about your Gmail account, including the number of active chats and conversations in your Inbox.
You can also learn which Google services you used recently and other relevant information.
Gmail used to offer more statistics such as how many emails you sent per month and who you email most frequently. However, these are no longer available under the Gmail account settings page.
Method #3: Google Analytics 4
You can also see a few Gmail email statistics on Google Analytics 4 by manually adding proper parameters. Statistics are not readily available through the built-in reports and need to be accessed via GA4’s Explorations feature.
Explorations allows you to access more data and get insights via interactive reports that can be tailored to your business needs. For example, you can visualize your data, measure the success of your email campaigns, compare segments, and apply filters.
There are two options to see your campaign data from Gmail in Google Analytics 4 (GA4): using the default settings or through manual setups.
Default Method:
By default, GA4 can track basic traffic data from Gmail. You can view traffic sources showing visits coming from Gmail. However, this method has limitations, as it might not track all email traffic accurately or provide detailed insights into user engagement and conversions.
Manual Setup with UTM Parameters:
For more precise tracking, manually set up UTM parameters in your email links. This approach allows you to gather detailed data on traffic, engagement, and conversions. Add UTM parameters such as utm_source=gmail, utm_medium=email, and utm_campaign=yourcampaign to your email links.
To view this data in GA4:
- Go to the GA4 dashboard.
- Navigate to the “Explore” tab and create a new exploration.
- Add dimensions like Source/Medium and Campaign, and metrics such as Sessions, Conversions, and Engagement.
- Filter the report to include data where the Source/Medium matches gmail/email.
This manual setup provides more comprehensive insights into your email campaigns, allowing you to track specific campaign performance and user behavior effectively.
Method #4: Email Analytics Services
There are a lot of popular and reliable email analytics tools like Google’s Email Meter. Email Meter is a Google Apps Script that runs on the first day of each month. It then sends you an email with different email statistics about your Gmail inbox. It essentially gives you key stats about how you use your Google Account by providing different types of statistics to help you analyze your Gmail habits.
Services like Email Analytics and Mailsuite are also great options. Mailsuite, in particular, is an all-in-one email analytics tool that includes many other helpful features for email tracking and email campaigns. Email Analytics, on the other hand, allows you to measure and improve metrics like response time to help you streamline your workflow.
Take Your Gmail Activity to the Next Level
By leveraging these tools and strategies, you can significantly enhance your email initiatives from running email campaigns to streamlining communication workflows. Whether you use Gmail’s built-in reporting tools, Google Analytics 4, or third-party services, the key is to regularly track and analyze your email activity so you can make necessary changes.
This will give you valuable insights into how you communicate via email and help you make data-driven decisions that optimize your workflow.
Get Your Gmail Stats With Mailsuite
Gmail statistics are useful but the features are relatively limited. If you’re serious about your email strategies, you’ll want specialized and dedicated tools like Mailsuite.
Formerly known as Mailtrack, the software offers a host of features other than email tracking, allowing you to fully manage and optimize your email marketing and communication projects. With Mailsuite, you can enjoy free unlimited email tracking to boost outreach and email marketing results.
Mailsuite has over 2 million active users. Powered by patented technology, the tool is security-audited by Google and is GDPR-compliant. You can monitor emails individually, set up email alerts, as well as track links. You can also see your email statistics through daily reports that offer a quick overview.
For more information on Mailsuite, visit our website or follow our blog. We regularly post helpful content (like this one) to help you make the most of your email marketing efforts. You can also install it now for free on Gmail or Outlook!
