Mailsuite makes it easy to send personalized emails to a group of people by using a process called mail merge. In order to personalize your message, you add placeholders (also called merge tags) where you would like to import your recipients’ personal information. The most common merge tags include first name, last name, location, job title, and more.
To import recipient data into your mail merge with Mailsuite, you can use Google Sheets or Mailsuite Lists. However, there may be some cases in which you don’t have all relevant information for a recipient or there is an error when importing your mail merge data.
When this happens, Mailsuite automatically adds a fallback text for the affected recipients. A fallback text is a text that mail merge adds to your email when it can't find a value for a specific recipient.
How fallback text for mail merge works
Once you create a Mailsuite Campaign, write your email message and insert the merge tag you wish to use. You can define a fallback text for each merge tag by manually adding it after the merge tag.
For example, if you use the variable {{name}}:
You can add a pipe character (“|”) and then add your desired fallback text after it:
When you send the campaign, recipients with no {{name}} will receive an email with the fallback text instead of a blank space.
A recipient with Charles as the {{name}} value, for instance, will receive an email with the following greeting:
Whereas a recipient that doesn't have a {{name}} value will be greeted like this:
If there's no value for a recipient in the spreadsheet and you don't define a fallback text, a blank space will be added to the email instead. It’s important to avoid this as a blank space could make your email appear unprofessional or even spammy. Check out Mailsuite’s blog to learn more about email deliverability best practices.