15 Best Bulk Email Services: All Features & Pricing in a Comparison Table

Yes, this is another yet the latest, in-depth analysis of the best mass email services! Please feel free to skip over the introduction and go straight into the top 15 bulk email services comparison if you wish⏭️

Email is Still the Best Way to Build Customer Relationship

The world of business is constantly changing. There’s one aspect of it that never does though: The need to build long-lasting relationships with your customers. There are a bunch of different ways you can do this, but one of the most effective is email marketing. 

Sending emails is a pretty straightforward task, too. You probably already do it to keep in touch with friends and family. But what if you need to email 100, 1,000 or even 10,000+ people at the same time though? The answer is to send mass emails.

There are a lot of mass email services out there. They all offer slightly different features and cater to certain needs, so it’s important to do some due diligence before choosing one. Have no fear though! In this article, we’ll break down everything you need to know when you’re looking to start sending bulk emails.

What to Consider When Choosing a Mass Email Service

Everyone’s needs are different when it comes to sending mass emails. And comparing bulk email providers can be a headache if you don’t know how to compare them to others. No matter what your needs are, there are a couple core criteria you can use as a starting point for your search: platform functionalities, pricing, deliverability, tracking and analytics, and overall ease of use.

The Best Mass Email Services

To help you get started, we’re going to compare the top 15 mass email service providers. We broke down each of them based on the five criteria above.

Mailsuite

Mailsuite is an excellent choice if you want to send personalized emails from Gmail in a straightforward and efficient way. Whether your list is 10 people or 10,000, Mailsuite has a solid set of features that will meet your needs without overwhelming you. It automatically detects when an email bounces too, which helps you keep your contact list clean and improve deliverability. 

In terms of tracking, it’s certainly one of the best options on this list. You can access the full tracking history for emails and even track the open and download rates of PDF attachments. While it may not have all the bells and whistles of some others on this list, Mailsuite is easy to use and offers the most value for money. The highest subscription is only $9.99/month.

Gmass

Gmass is another popular option for sending bulk emails. It’s pretty similar to Mailsuite in terms of features. It also uses a spam solver and email verification to increase your deliverability rate. It’s tracking is pretty impressive because it uses custom links, and it’s also pretty simple to use.

However, the price is a little steep for what it actually offers. It’s certainly dependable, but with a maximum price tag of $49.95/month, it may be a little on the expensive side depending on the size of your business.

Yet Another Mail Merge

Yet Another Mail Merge has been around for a while, and there’s a reason it is still popular. It offers a useful core set of features that help get your email to your recipients’ inbox. You can also incorporate custom HTML templates to your emails as well as one-click surveys. In terms of deliverability, it doesn’t really offer anything that the other services don’t. However, it is pretty easy to use.

If you’re using a @gmail.com account, YAMM’s price is pretty fair: $10/month. If you want to use a Google Workspace account, you’ll need to get a yearly subscription. It won’t break the bank either though since it currently costs $50/year.

Mailmeteor

Similar to the previous services, Mailmeteor is an established player in the bulk email space. It slightly surpasses Gmass and YAMM in terms of features and rivals Mailsuite. You can add attachments to your emails as well as insert images and HTML templates. To improve your deliverability, Mailmeteor also offers email verification and bounce notifications.

The tracking features are pretty top-notch, too. They don’t come cheap though. To access all of its features, Maileteor will cost you $49.99/month.

Streak

Streak is a unique way to send bulk emails because it’s a complete CRM that operates within Gmail. Its functionalities have improved significantly over the past couple years too, which is why it’s on this list. It offers helpful features like automated follow-ups and API integrations. Where it really stands out is its ability for teams to collaborate on emails. It’s honestly lacking when it comes to deliverability though, so you’ll want to make sure your email list is accurate ahead of time.

In terms of tracking, Streak is a high performer. However, it’s not the easiest to use, so you’ll need to invest quite a bit of time learning the ins and outs of its functionalities. You’ll also need to invest a bit of money. To access all of Streak’s features, a subscription costs $69/month.

Mixmax

Mixmax could be a strong option if you’re looking to send sales emails or set appointments. Its features are definitely geared towards the revenue side of business and not so much the branding and relationship-building sides. It doesn’t offer much in terms of improving your email deliverability either. 

Its tracking features are pretty basic (it tracks opens and clicks in your emails), but it does offer enhanced metrics outside of emails, like polls and surveys and meeting scheduling. Overall, it’s generally easy to use and allows teams to collaborate effectively. Its price point is slightly higher than other options you’ve seen though, maxing out at $69/month for access to all features.

QuickMail

QuickMail isn’t as popular as the previous services we’ve looked at, but it does its job really well. Its features meet the needs of most bulk email senders, and it even allows for A/B testing. It also offers bounce detection and blacklist monitoring to make sure your emails get to your intended audience. 

The tracking features of QuickMail are pretty basic, but it is easy to use. However, the price could be a little off-putting, costing $79/month for access to everything. 

Right Inbox

Right Inbox is a no-frills mass email service that’s helpful for those looking to send simple emails quickly. It may not have as many features as the others on this list, but that’s not necessarily a bad thing. In fact, this makes it a solid option for beginners. One aspect to be aware of though is its lack of deliverability tools. Similar to Mixmax, you’ll want to make sure you manually correct your recipient data before using it. 

Like most others, it offers basically tracking of clicks and opens. If you plan to send a PDF with your attachment, Mailsuite would be the better option since Right Inbox doesn’t offer any form of attachment tracking. It’s an easy platform to use and its price is very affordable too. It costs $14.95/month for access to all features.

Mailshake

Like Mixmax, Mailshake is dedicated to helping sales teams. It’s not the strongest mass email service for existing lists, but its features do help if you’re looking to send cold emails. It offers a prospect finder and also helps you write your emails with artificial intelligence. It also has an email deliverability assistant that helps you make sure your emails get to where they need to be. 

It’s somewhat limited on the tracking side though, and its features aren’t always easy to use. Once you understand how to use them, however, they can save you time in the long run. Because of its extensive feature list, its subscriptions come in on the higher side as well. To access its full feature stack, Mailshake costs $83/month.

Vocus.io

Vocus.io is another straightforward, no-frills mass email service. Its features meet the needs of most beginner and intermediate marketers and will help you streamline your email marketing efforts. It lacks features that improve your email deliverability, but its tracking features will help you analyze any deficiencies in that area.

You can track the success of your emails per-recipient and in real-time. Vocus.io is super easy to use and get started with, and it won’t break the bank. A subscription costs $20/month for access to all of its features.

Mailchimp

Mailchimp is one of the biggest names in email marketing, and that’s because it offers every feature you could dream of. For experienced marketers, you can achieve a lot of success with Mailchimp. It also helps you improve deliverability by automatically cleaning contacts and notifying you of any email bounces.

Its tracking capability is pretty standard (opens and clicks), but if you’re looking for customization, it’s one of the best options. However, it’s not for the faint of heart. All of its features require quite a bit of time investment to master. And subscriptions aren’t cheap if you want access to all features. For a list of 500 contacts, the subscription that includes all Mailchimp features runs $20/month.

SendGrid

SendGrid is another platform that caters to more advanced marketers. It doesn’t offer as many customization features as Mailchimp, but it does give you access to delivery optimization tools and dynamic templates. Its tracking is extensive though and it even monitors your sender reputation, which helps you avoid your recipients’ spam folders. 

SendGrid takes some time to get used to, and certainly isn’t the easiest platform to use. However, it is worth the investment if insightful analytics is what you’re after. To access all of its features, subscriptions start at $89.95/month.

Hubspot

Hubspot is another powerhouse in the mass email world. It’s a fully-functional CRM and its features extend well beyond the world of email marketing. Depending on your needs, it may offer a little too much. And honestly, if you’re only after an email marketing solution, Hubspot is worth the consideration but likely won’t be your final choice. It has basic features that help you monitor your email deliverability and track opens and clicks, but these alone won’t come close to justifying the price. 

It also takes some time to get used to because it offers so many functionalities. If you’re looking for a comprehensive CRM and have the budget though, it’s worth taking a look at. For small teams, it starts at $50/month.

Sendinblue

sendinblue is another platform that extends well beyond email marketing, but since we’re talking about mass emailing, we’ll only focus on those features (which are pretty basic). It offers a drag-and-drop editor as well as templates to help you craft the perfect email. However, it doesn’t offer much at all in terms of improving your deliverability. 

It also claims to offer “advanced” click and open statistics, but there’s really nothing advanced about these features. Overall, sendinblue is another good option if you want a comprehensive CRM. It’s not worth the price if you’re only looking to send mass emails. To access its bulk email features, you’re looking at a cost of $65/month.

Constant Contact

The final mass email provider we’ll look at is Constant Contact. Like some of the others on this list, it offers some pre-designed templates you can use to create your emails. However, its email features don’t extend much beyond that. It also doesn’t offer much help in terms of increasing your email deliverability.

The tracking capabilities it has can be interesting depending on your needs though. In addition to open and click tracking, Constant Contact also tracks conversions and sales. This can be useful if you’re looking to increase sales through your website. It’ll take some time to learn how to use the platform, but it’s not too difficult. To access all of its bulk email features, you’ll need a “Plus” subscription, which costs $45/month.

A Comparison of Bulk Email Services

There’s a lot to consider when you’re looking at which bulk email service is best for you. To help visualize what you need to look at, take a look at the table below. It shows you how each mass email provider compares for the following five criteria:

• Mass email features
• Email deliverability assistance
• Tracking capabilities
• Ease of use
• Price for access to all mass email features

Conclusion: What’s The Best Mass Email Service?

Determining the best mass email service overall is difficult because each person has different needs. However, Mailsuite is a mass email service that is best-suited to the most use cases. It offers flexibility when it comes to creating your emails, it can improve your email deliverability, and it provides tracking and analytics to help you improve your emails over time. And the best part is that it’s one of the most cost-effective services on our list. 

When it comes to choosing which bulk email provider you want to use, consider your needs and what outcomes you want to achieve. This alone will help you narrow down your own list. However, if you’re just getting started with email marketing, Mailsuite is an excellent place to start because you can try it for free and it can (affordably) grow with your business!

Read more:

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