Email marketing is one of the most effective ways to generate quality leads without breaking the bank, but how do you ensure that you’re making the most out of your efforts?
In this article, we’re taking an in-depth look at some of the best email tracking software in the market today to help you hit your KPIs, make your emailing processes more efficient, and achieve the best results.
👑Best Overall Email Tracker | Mailsuite |
🧑🏽🤝🧑🏻Best for Team Collaboration | Streak |
🏢Best for Medium and Large Businesses | Hubspot |
⚙️Best for Automated Email Journeys | Mailchimp |
🗓️Best for Meeting Scheduling | Mixmax |
Why You Need a Trustworthy Email Tracker
A high-quality email tracking software can help you monitor the performance and engagement of your sales emails once they’ve been sent out. Among the most critical metrics that email tracking tools can help you determine are click-through rates, open rates, and conversion rates.
Using the data and features from your email tracking software, you and your team can produce better emails that are optimized from the subject line down to the call-to-action (CTA) to ensure that you’re getting the best possible results for your email campaigns.
However, not all email trackers are created equally. Some may lack features or churn out incorrect data, which can do more harm than good. Also, tracking open rates is a step in the right direction, but doing this alone isn’t enough to improve your email marketing. Here’s why:
- Open rates don’t tell you how someone interacts with your email (like clicking a link, for example)
- They don’t tell you how many times they opened the email, so you can’t gauge how excited they are about your message
- If you send an attachment, you can’t see if the recipient opened the attachment or interacted with it
For this reason, finding a tracker with the right features for your needs is essential. We’ll discuss what to look for in the succeeding section.
What Makes a Good Email Tracker?
Email trackers these days come with a lot of bells and whistles, but sometimes those bells and whistles make things too complicated. Here are some things to consider if you’re on the hunt for an email tracking tool:
- Streamlined and easy to use: A good email tracker should offer seamless integration with Gmail, Outlook, or whatever email platform you choose to use. The interface should also be simple and easy to navigate so that you don’t spend too much time learning how to use it.
- Provides notifications about your emails: Your email tracking software should let you know when your emails are opened, how many times they’ve been opened, and other relevant data.
- Gives you control: Your email tracker should give you more control over your messages, like setting expiration dates or requiring signatures.
- Secure and encrypted: The email tracker should not share your or your customer’s data with third parties and should offer the highest security with encryption.
The Best Email Trackers: Expert Reviewed
We reviewed tons of email trackers to find the ones that excel in all of the areas above. Below each tool, you’ll see how other users rate them, which email services they work with, as well as other important information to help you decide which one is best for you.
Mailsuite
- Rating: 4.6 stars on G2
- Tracking Limit: Unlimited (free plan)
- Tracked Actions: Email opens, link clicks, email bounces, PDF attachment opens
- Available for: Outlook and Gmail (desktop and mobile versions) and as a Google Sheets add-on
- Notification Types: Email opens, link clicks, PDF attachment opens, unopened or ignored emails, daily reports, and custom campaign reports
- Security: Annual security certification required as a Google Partner
- Free Trial: Offers a Free account with unlimited tracking and basic features
- Price: $2.99/month and up
Mailsuite is your trusty email tracking software for Gmail and Outlook. Even on the free version, you can enjoy unlimited email tracking and receive real-time notifications when your emails are opened. It also has a really intuitive mobile app for both iOS and Android, with a responsive design that allows you to track and check emails on the go.
On the Pro version, you can get valuable insights like how many times a prospect opened your email, how many times they clicked links, how soon they opened your email after sending, and so on. You can also set follow-up and no-reply alerts for certain emails, and you can do this even on the free version. Mailsuite also allows you to create and launch email campaigns with up to 10,000 emails.
Streak
- Rating: 4.5 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail, desktop and mobile
- Notification Types: Individual email opens
- Security: Annual security certification required as a Google Partner
- Free Trial: Offers a Free account with basic features
- Price: $49/month and up
Streak is a CRM built inside Gmail, allowing you to manage your workflows directly from there. This includes projects, sales, customer support, dealflow, hiring, and more, in addition to email tools like:
- Email tracking
- Email templates
- Mail merge
- Email sharing
Streak’s email tracking extension notifies you when your email is opened and allows you to see all of your tracked emails in one list. You can also toggle tracking on and off. Because it’s a full-on CRM, Streak is priced much higher than other tools on this list that specialize in email tracking.
Hubspot
- Rating: 4.4 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens, link clicks, and document downloads
- Available for: Gmail and Outlook, desktop and mobile
- Notification Types: Chat and email notifications, dashboard “@” mentions, data quality anomalies
- Security: OWASP Top 10 and the CIS Critical Security Controls, SOC 3 and SOC 2 Type II
- Free Trial: Basic access to limited features; email tracking software is available as an add-on
- Price: $15/month and up
HubSpot offers free email tracking software to help with sales outreach. The email tracker notifies you when a prospect opens your email, when they click a link inside, and when they download an attached document. This allows you to easily understand who is engaging with your emails, what they’re interested in, and when to follow up.
The interactions are also saved directly in your HubSpot CRM database, so you can create personalized follow-ups with your leads. Another unique feature is that you can set up push notifications to follow up each time a lead opens an email, clicks a link, or downloads a document.
Mailchimp
- Rating: 4.4 stars on G2
- Tracking Limit: 1,000/month (free plan)
- Tracked Actions: Email opens and link clicks
- Available for: Most email platforms, desktop and mobile
- Notification Types: Sent campaigns, weekly status, and more
- Security: Complies with SOC 2 Type II and SOC 3, PCI DSS certification
- Free Trial: Free account is available with limited features
- Price: $20.00/month and up
Mailchimp is an email marketing and automations platform that offers email tracking as part of its Reports and Analytics features. All the email tracking data goes into your Mailchimp dashboard. With Mailchimp, you can track several KPIs like open rates, click-through rates, and email response time.
The only potential issue, if you’re not looking for a CRM platform or already have one, is that Mailchimp’s email tracking features are quite limited on the free account. Mailchimp only offers up to 1,000 sends plus limited reporting capabilities on its free account.
Mixmax
- Rating: 4.6 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail, desktop
- Notification Types: Email opens
- Security: SOC 2 Type II and SOC 3
- Free Trial: Free plan is available with basic features
- Price: $29/month and up
You can use Mixmax for email prospecting and sequences as well as email tracking tools. Mixmax offers editable email templates that can be sent to email sequences. It also allows you to track customer email interaction over time, allowing you to qualify leads more easily.
However, unlike most other email trackers, the free plan does not offer unlimited tracking and is limited to 100 emails monthly. However, other features include unlimited scheduling, email templates, and reminders.
Yesware
- Rating: 4.4 stars on G2
- Tracking Limit: 10/month (free plan)
- Tracked Actions: Email opens, link clicks, attachment opens
- Available for: Gmail and Outlook, desktop only
- Notification Types: Email opens and links reports, email campaign reports
- Security: SOC 1, 2 and 3 via Amazon Web Services
- Free Trial: Very limited free plan
- Price: $15/month and up
Yesware’s email tracking allows you to monitor leads and gain insights about their email behavior (opening emails, clicking links, viewing attachments). However, their free plan is limited and does not offer unlimited tracking and click-link tracking. If you sign up for a paid plan, however, you can unlock more advanced features like outbound prospecting performance and individual template performance.
Mailerlite
- Rating: 4.7 stars on G2
- Tracking Limit: 12,000 emails/month (free plan)
- Tracked Actions: Email opens, email click maps, e-commerce sales tracking
- Available for: Most email platforms, desktop and mobile
- Notification Types: Monthly activity reports, A/B test results
- Security: Data hosted at a certified data storage center
- Free Trial: 30-day free trial of premium features
- Price: $9/month and up
Mailerlite offers a 30-day premium free trial, wherein all email tracking is enabled by default. You can access open tracking and e-commerce link tracking for Shopify, BigCommerce, Woocommerce, or PrestaShop using the free trial. These integrations track purchases made by subscribers who followed an e-commerce link in your email campaigns.
With the premium account, you can also send personalized email content using interest groups, segmentation, and multi-trigger automation workflows. Mailerlite also offers a free account for up to 3,000 emails with limited features.
Cirrus Insight
- Rating: 4.2 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Emails opens, link clicks, email replies, website visitor tracking, attachment tracking
- Available for: Gmail and Outlook, desktop only
- Notification Types: Campaign reporting
- Security: OAuth 2.0, TLS for secure transmission, and regular third-party security audits
- Free Trial: 14-day free trial
- Price: $14/month and up
Cirrus Insight is technically a sales software you can run and manage within your email inbox. It also offers a Salesforce sync feature for storage and sync of emails, calendars, events, and tasks.
Its algorithm for email tracking allows you to retrieve various metrics, including click-through and open rates. It also offers click-link tracking and analytics and allows you to set up reminders. However, it doesn’t provide a free account, and you need to purchase a subscription after your 14-day trial period.
Mailbutler
- Rating: 4.4 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Apple Mail, Gmail, and Outlook, desktop and mobile
- Notification Types: Real-time notifications
- Security: OAuth user authentication
- Free Trial: Free 14-day trial
- Price: $4.95/month and up
Mailbutler is a CRM that allows you to handle contacts, tasks, notes, and more straight from your inbox. Mailbutler lets you know when, where, and how often your emails and links were opened. You can also set up notifications on desktop and mobile to allow you to follow up at the perfect time.
You can also exclude certain people from tracked emails, allowing you to blacklist team members and developers so that your analytics aren’t muddled and you only get quality leads.
Snov.io Email Tracker
- Rating: 4.6 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Yes
- Available for: Gmail and Outlook, desktop
- Notification Types: Push, browser, and email notifications
- Security:LOA certified
- Free Trial: Free account with basic features
- Price: $30/month and up
Snov.io offers B2B lead generation and lead management tools linked to your email inbox. Snovio notifies you via push notifications once an email is opened or a link is clicked. Additionally, the tracker adds a tag for easy organization so you can see if an email is Unopened, Opened, or Clicked.
One of the caveats, though (that other users have also pointed out), is that emails sent from Snov.io may head to spam in professional mailboxes like Office 365 and Google Workspace. According to Snov.io, however, this can be remedied by improving your sender reputation.
MailTracker by Hunter
- Rating: 4.5 stars on G2
- Tracking Limited: Unlimited
- Tracked Actions: Opens only
- Available for: Gmail, desktop
- Notification Types: Real-time Chrome notifications and email notifications
- Security: No stated security features
- Free Trial: Free extension of up to 20 emails monthly
- Price: $24/month and up
MailTracker is offered by Hunter.io, an email finder and email sequencing tool. MailTracker offers open tracking, as well as tracking for how many times an email was opened. It also notifies you when your email has been read.
However, one of the recurrent issues with the tool is deliverability, as it doesn’t use multiple tracking domains or personalized domains per customer.
RightInbox
- Rating: 4.8 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail, desktop
- Notification Types: Desktop notifications and email notifications
- Security: OpenID/OAuth2 authorization
- Free Trial: Free account available with basic features
- Price: $7.95/month and up
RightInbox offers email tracking for up to 5 emails per month on the free account and unlimited tracking on paid accounts. It also offers helpful features like email templates, reminders, private notes, signatures, and a send-later option.
However, these remain limited to 5 emails monthly if you’re on a free account. With a paid account, you can use other features like mail merge, email sequences, recurring emails, and RightInbox CRM integration.
Boomerang
- Rating: 4.7 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail and Outlook, desktop and mobile
- Notification Types: Email notifications
- Security: SOC2 compliant
- Free Trial: Basic plan with limited features; Free 14-day trial of Boomerang Professional
- Price: $4.99/month and up
Boomerang offers email productivity tools for Outlook and Gmail. It has features like Inbox Pause that lets you temporarily stop incoming emails while still allowing you to let certain ones through. You can also use its automatic AI email writer to increase the likelihood of getting a response.
As for email tracking, you can set up reminders, notifications, and open alerts through read receipts. Boomerang’s read receipts also let you see when and how often your emails have been opened and clicked.
Contact Monkey
- Rating: 4.4 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail and Outlook, desktop
- Notification Types: Email notifications
- Security: SOC2 Type II compliant, data stored on AWS servers
- Free Trial: Free 14-day trial
- Price: Upon request
ContactMonkey offers users a Campaign Dashboard to track how their emails are performing in real-time. You can access metrics such as open rate, click-through rate, opens by device and location, peak engagement times, survey results and comments, most engaged recipients, and more.
ContactMonkey’s prices are not readily available because they will customize the plan according to each company’s needs and goals, so the pricing is by request.
Saleshandy
- Rating: 4.6 stars on G2
- Tracking Limited: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail and Outlook, desktop
- Notification Types: Browser and email notifications
- Security: No stated security features
- Free Trial: Free 7-day trial
- Price: $25/month and up
Saleshandy offers a suite of tools for email outreach. You can create email sequences that Saleshandy will score based on each individual email’s performance. You can also schedule automated follow-ups depending on email recipients’ behavior.
Saleshandy also allows you to track multiple inboxes at a time and use a centralized inbox for all your emails. On the desktop, you can also get push notifications when someone reads and opens your emails. The website is mobile-responsive, which is a good workaround as it is not yet available as a standalone app.
Atomic Email Tracker
- Rating: 3.8 stars on G2
- Tracking Limit: Unlimited
- Tracked Activity: Email opens and link clicks
- Available for: Gmail and Outlook, desktop
- Notification Types: None – View stats in a dashboard
- Security: No stated security features
- Free Trial: Free demo version
- Price: $12.85/month and up
Atomic Email Tracker helps to analyze how effective your email newsletters are. You can find out who your subscribers are based on IP address and country, when they read your emails, what links they have clicked on, what device they used, as well as the results of previous campaigns.
The email tracker is part of AtomHunter’s suite of tools. The tracker can be used alongside the mail sender and mail hunter for maximum email campaign reach and deliverability.
MailTag
- Rating: 3.9 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail, desktop and mobile
- Notification Types: Real-time desktop and email notifications
- Security: No stated security features
- Free Trial: Free 14-day trial
- Price: $9.99/month and up
MailTag is an email tracking tool that offers unlimited email tracking in real-time, email scheduling, and automated email follow-ups. Essentially, you can find out which of your emails have been opened, from where, and how many times they’ve been opened. You can also track which links have been clicked and maximize the analytics and reporting that MailTag offers.
OpenedOrNot
- Rating: 5 stars on G2
- Tracking Limit: Unlimited
- Tracked Actions: Email opens and link clicks
- Available for: Gmail, desktop and mobile
- Notification Types: Real-time push and desktop notifications
- Security: No stated security features
- Free Trial: Free Chrome extension
- Price: $0
OpenedOrNot offers free and unlimited email tracking. You can track your emails and see which links have been clicked. You can also set up real-time notifications and gather detailed analytics.
The email tracker alone is free as a Google extension if you’re on Chrome, but you can also access other apps for a subscription fee of $14.99. This includes other apps like Finder.io, NinjaSEO, CRM.io, and more.
Final Thoughts: Choose the Best Email Tracker or CRM for Your Business
A good email tracker can save you a lot of time and effort and streamline your email workflows when launching email campaigns. As mentioned above, it’s essential to examine the features that each tracker offers so that you can determine which one suits your needs the best.
We’ve rounded up some of the best and most highly-rated email trackers in the market today, and each one is useful for different use cases. Depending on your budget and needs, you’re sure to find one with the right features and flexibility to help you reach your sales goals quickly.