Yuka Kato
An email can be surprisingly effective for acquiring customers. However, in order to be effective, the email has to have excellent copywriting that converts.
When recipients open your email, the content should be able to grab their attention, engage them, and persuade them to take action. This is why email copywriting is important.
This email copywriting guide will explain everything you need to know about crafting compelling email content for your email marketing campaigns and we even share some outstanding samples of effective email copywriting.
What Is Email Copywriting?
Email copywriting is the process of writing email messages that inform, persuade, and convert recipients to customers. Copywriting in general is the art of creating persuasive content that effectively markets a product or service. It is about persuading the reader to take a desired action.
It uses convincing language, relatable storytelling, and strong calls-to-action (CTAs) to achieve your goals, like growing your email list or increasing sales.
Email Marketing vs Email Copywriting
Email copywriting falls under the umbrella of email marketing.
Email copywriting is the act of writing the actual words of your emails, while email marketing includes all aspects of marketing with email: designing opt-in forms and lead magnets, building an email list, segmenting that list, and promoting products or services.
Types of Email Copywriting
There are different types of email copywriting for various situations, like:
SaaS Email Copywriting
SaaS (Software as a Service) copywriting refers to crafting compelling email content for SaaS companies, which they can send to prospects to persuade them to sign up for their software solutions.
After launching a software product, these companies need to effectively engage their target audience to make people subscribe to their software.
A SaaS email copy will seek to effectively communicate the value proposition of the software and educate potential customers about its features and benefits, with the ultimate goal of driving adoption and retention.
For this reason, SaaS email copywriting should be informative and benefit-oriented. An informative approach helps the company provide clear and comprehensive information to ensure users thoroughly understand the software and its capabilities.
Benefit-oriented copy helps readers immediately see the specific benefits the software offers.
In addition to being informative and benefit-oriented, SaaS email copies should have a professional tone because the primary market for most SaaS products is businesses.
A professional tone helps a SaaS company establish credibility with its audience. So, while a “Pants Down” copy may have worked well for DUDE Wipes, it’s unlikely to have the same impact with a SaaS company like Google or Slack.
SaaS email copywriting can be used across various stages of the customer journey. Specific use cases of SaaS email copywriting include:
SaaS Email Copy Use Case 1: Demo request email
To drive adoption for a software product, a SaaS company can email prospective customers, inviting them to schedule a personalized demonstration of the software.
In a demo request email, a SaaS company invites the recipient to a live or recorded session that showcases the features and capabilities of its software and demonstrates how adopting the software can improve the recipient’s business.
An example of a demo request email copy is as follows:
| Subject: Schedule a Personalized Demo of {{SaaS Product}} Hi {{First Name}}, Many companies today find it challenging to {{a pain point, e.g., manage the communication of team members, leading to scattered communication that hinders team productivity}}. Our team at {{your SaaS company}} has developed a powerful software platform for {{key benefits of your software, e.g., real-time messaging, file-sharing, and task management, all in one place}}. We would love to show you how {{the SaaS product}} can streamline your workflow and drive better results. Schedule a personalized demo with one of our experts at your convenience to see how our platform can transform your business. {{Demo Scheduling Link}} We are committed to helping businesses like yours achieve their goals by {{revolutionizing how their teams work together}}. Best Regards! {{Your Name}} {{Your Title}} {{Your Company}} |
SaaS Email Copy Use Case 2: Free Trial Invitation Email
One way SaaS companies can boost the adoption of their software product is by offering free trials. The company can email prospects, encouraging them to sign up for a free trial of the software.
The email explains that the company offers a free trial to allow users to experience the software firsthand and explore its functionalities without financial commitment.
An example free trial invitation email is as follows:
| Subject: Experience {{Top benefit of your SaaS product, e.g., seamless team collaboration}}. Try {{SaaS Product}}for {{Number}} Days! Hi {{First Name}}, It’s no secret that most companies struggle with {{a pain point, e.g., effectively managing team collaboration}}. It’s time to revolutionize the way {{the specific task the software optimizes, e.g., your team communicates and collaborates}}. With {{SaaS Product}}, you can {{top benefit of your SaaS product, e.g., bring your team together and make teamwork effortless and efficient}}-all without any commitment. Start your free {{Number}}-day trial today and experience firsthand how {{SaaS Product}} can {{solve pain points, e.g., transform the way your team works}}. No credit card is required. Sign up now to get started: {{Free Trial Sign-Up Link}}. We can’t wait to see the impact {{SaaS Product}} will have on your {{use case, e.g., team collaboration and productivity}}. Best Regards! {{Your Name}} {{Your Company}} |
Sales Email Copywriting
Sales email copywriting refers to crafting engaging and persuasive email content that companies can send to people to generate leads, nurture prospects, and ultimately drive sales.
It involves reaching out to prospects and leads to nurture them through the sales funnel and persuade them to purchase the company’s product.
To be effective, sales email copies need to be tailored to recipients’ needs and interests, addressing their pain points and highlighting how the products will help them solve these.
Sales email copywriting should employ a professional yet conversational tone. You should maintain a level of formality that aligns with the recipient’s expectations, as that helps build credibility.
However, making the tone conversational helps to humanize the interaction, making the email more relatable. And that increases the likelihood that the recipient will take the desired action.
Specific use cases for sales email copywriting include reaching out to cold leads, following up with warm leads, re-engaging inactive customers, promoting products, announcing special offers, and more.
Sales Email Copywriting Use Case 1: Cold Outreach Email
For companies to boost sales, they often need to reach out to individuals they have no prior contact or relationship with. The goal is for the company to initiate contact with the individuals and establish a relationship so it can introduce its products.
Cold emails can easily be ignored by recipients, as they were not expecting the emails and may not be familiar with the sender or its offerings.
Cold email copywriting helps companies create cold sales emails that grab readers’ attention, engage them, and push them to act. They do this by clearly stating the purpose of the email and provide value by offering insights and solutions that address their challenges.
An example cold sales email copy is:
| Subject: {{First Name}}, Boost Productivity with {{Your Product}} Hi {{First Name}}, I hope this email finds you well. I’m reaching out from {{Your Company}}, where we are passionate about empowering professionals like you to achieve peak productivity with top-of-the-line {{product category, e.g., computers}}. Being someone who values efficiency, we believe you’ll appreciate our range of {{product type, e.g., productivity software}} engineered for {{key benefits of the product, e.g., seamless multi-tasking, lightning-fast processing speeds, and stunning graphics}}. You can explore our range of products here: {{Website Link}}. We’re confident you’ll experience an increase in productivity and decrease in downtime, just like the other 9,000 business owners who are currently using our products! Best Regards, {{Your Name}} |
Sales Email Copywriting Use Case 2: Limited-time Offer Emails
To boost sales, companies often run promotions (like a “buy-one-get-one-free” offer or special discounts) that are available for only a limited duration.
Limited-time offer emails are sent to prospects and customers to inform them of such promotions. The goal is to create a sense of urgency and encourage recipients to capitalize on the promotion by making a purchase before it expires.
An example limited-time offer sales copywriting email is as follows:
| Subject: Exclusive Offer: {{Discount Amount}} Ends Soon! Hi {{First Name}}, I hope you’re having a fantastic day! I just wanted to pass along the message that we are offering you an exclusive offer for being a loyal customer of {{Your Company}}. We’re offering a {{Discount Amount}} discount on all {{the product range, e.g., our high-performance laptops}}. But hurry, as this offer ends on {{deadline date}}. Now is the perfect time to upgrade your equipment and save up to ${{dollar amount}}. To take advantage of this offer, simply use the promo code {{Promo code}} at checkout. It’s easy and fast. Explore our range of {{product category}} today and save big! Best Regards, {{Your Name}} {{Your Title}} at {{Your Company}} |
eCommerce Email Copywriting
eCommerce email copywriting refers to crafting engaging and persuasive email content that online retail businesses can send to prospects and customers. The goal is to drive sales, boost customer retention, and foster loyalty for the business.
For eCommerce emails to be effective, they must be tailored to recipients’ specific interests and preferences and provide clear value propositions. They should also create a sense of urgency and excitement.
eCommerce copywriting should use a friendly tone. A friendly tone makes the email more inviting and relatable. It also establishes a personal connection with the clients, making them more likely to engage with the brand and stick with it.
There are different use cases for eCommerce email copywriting, but common ones include promoting products, announcing special offers, re-engaging inactive customers, providing order updates, and more.
eCommerce Email Copywriting Use Case 1: Product Promotion Email
An online business may want to increase visibility for new products. One solution is to send prospects and customers emails to promote these specific products.
These product promotion emails would be designed to generate awareness and interest in the specific products, drive traffic to their pages, and ultimately jumpstart sales.
An example product promotion email copy is as follows:
| Subject: Don’t Miss Out on Our Latest Arrivals! Hi {{First Name}}, Want to look dashing this holiday season? We’ve got you covered! We’re glad to announce our latest collection of {{product category}}. Whether you’re looking to refresh your wardrobe or find the perfect gift for a loved one, now is the perfect time to shop. Plus, we’re giving out special discounts on select items! Shop now and snag your favorite items before they are gone. With our fast and reliable shipping, you’ll receive your items in the blink of an eye. …Okay, maybe not that fast. But definitely in time for the holidays! Find your favorites now: {{Link to Product Page}} Happy Shopping! {{Your Name}} {{Your Company}} |
eCommerce Email Copywriting Use Case 2: Abandoned Cart Emails
Cart abandonment is a significant cause of sales loss for eCommerce businesses. Therefore, eCommerce businesses often need to send abandoned cart reminder emails to customers who add items to their carts but do not complete the transaction.
The email reminds the recipient of the items they left behind in their shopping cart and encourages them to return to the website to complete their purchase.
To be more impactful, consider offering a discount to entice the recipients.
An example cart abandonment reminder email is as follows:
| Subject: Complete Your Purchase and Get {{Number}}% Off! Hey {{First Name}}, You left something in your cart! Don’t sweat. We care so much about you and your favorite items that we saved them for you in your cart. To help you complete your purchase, we’d like to offer you a {{number}}% discount, valid until {{deadline}}. Snap up your favorite items and save big while at it! Complete your transaction: {{Link to Cart}} Happy Shopping! {{Your Name}} {{Your Company}} |
Email Newsletter Copywriting
Email newsletter copywriting refers to crafting engaging and informative content for regular email communication with individuals on a company’s email list.
Brands need to ensure they remain top-of-mind with customers so that customers do not go elsewhere when it’s time to make purchases.
The email newsletters are designed to provide value-added content that keeps subscribers informed and engaged, helping the company remain at the top of their minds.
Email newsletter copywriting should have an informative and conversational tone. It should feel like a conversation between the company and the reader.
Here are some use cases of email newsletter copywriting:
Email newsletter copywriting use case 1: Educational Newsletter
An educational newsletter is an email sent to subscribers that provides valuable information, insights, and resources on a specific topic or area of interest. It is all about educating or informing the audience.
An example educational newsletter is as follows:
| Subject: Unlock Your Potential with Our Latest Tips Hi {{First Name}}, Welcome to this month’s edition of {{Your Company}}’s Newsletter! We’re happy to share with you our latest tips to help you achieve {{specific goal, e.g., help you maximize the efficiency and lifespan of your machinery with our premium lubricants}}. In this issue: {{Feature article, e.g., Optimizing Lubricant Selection}}: Dive deep into {{topic, e.g., choosing the right lubricant for your machinery}} and discover actionable strategies to {{intended outcome, e.g., enhance performance and prevent wear and tear}}. Customer Spotlight – Success Story: Meet {{Customer Name}} from {{Customer Company Name}} and learn how they used our {{product}} to {{accomplishment, e.g., revolutionize their production line, resulting in a 20% increase in productivity}}. Expert Interview: Industry Insights: Gain exclusive insights from industry thought leaders on the latest trends in {{topic, e.g. lubrication technology}} and how it impacts {{audience industry, e.g., the manufacturing sector’s efficiency}}. Don’t miss out on these resources! Click below to read the full newsletter and unlock your potential today! Full Newsletter: {{Link to Newsletter}} Best Regards, {{Your Name}} {{Your Position}} {{Your Company}} |
Email Newsletter Copywriting Use Case 2: Community Engagement Newsletter
When customers feel connected to a brand and its community, they’re more likely to remain loyal. For this reason, companies usually send regular email communication to foster a sense of community and encourage interaction among members.
An example community engagement newsletter is as follows:
| Subject: Dive into {{Company Name}}’s Digital Business Success Community: What’s Happening This Month! Hi {{Subscriber Name}}, Welcome to our vibrant community of digital business enthusiasts. We’re excited to share with you what’s happening this month and how you can get involved. In this month’s newsletter: Upcoming event: Join us for {{event name, e.g., The Growth Hacking Conference}} on {{Date}}. Community Updates: Stay in the loop with the latest news, discussions, and announcements from the {{Company Name}} community. Exclusive perks: As a valued member of our community, we’re delighted to offer you special discounts and insider access to exclusive content. Take advantage of these perks to take your own digital business to the next level! Ready to dive in? Click below to read the full newsletter and join the {{Company Name}} community! Full Newsletter: {{Link to Newsletter}} Best Regards, {{Your Name}} {{Your Position}} {{Your Company}} |
3 Key Components of Effective Email Copy
Knowing the main components of an effective email copy will help you craft emails that convert. The main components of effective email copy include:
1. Subject Line
The email subject line is the short phrase that recipients see after the sender’s name when they receive an email in their mailbox. It serves as the title of the email and gives the recipient a glimpse of the email’s content.
Since the subject line is a title summarizing the email’s content, its purpose is to help recipients decide whether to open and read an email, leave it unread, or delete it.
In fact, 64% of recipients make a decision to open or delete an email based on its subject line.
2. Preheader Text
In most email clients, the preheader text (or preview text) is a snippet of text that follows the subject line. The preheader text complements the subject line, giving readers more reasons to open an email.
On desktop devices, the preheader text is on the same line as the subject line, but on mobile devices, it is below the subject line.
3. Message Body
The email body is the main text of your email, carrying the message you want to pass to the reader.
The body of an email is the heart of the email. After a compelling subject line makes a reader open an email, the email body has to be persuasive enough to make the reader click your links and take the desired action.
The email body may include images and other visual elements to enhance the reader experience. However, it must be organized in a format that conveys the main idea clearly. Importantly, the content of the email body must be relevant to the recipients to avoid ending up in their spam folder.
9 Email Copywriting Best Practices to Increase Engagement
Now that we know the main components of an email copy let’s examine some of the best email copywriting tips.
Write a Compelling Subject Line
If your email marketing strategy and campaign keep missing the mark, the problem could be your subject lines.
Email subject lines are directly related to open rates. Strong subject lines lead to higher email open rates, while poor subject lines result in lower open rates.
Email subject lines that get results are usually concise and compelling. There are many strategies to make subject lines compelling, including:
Personalize email subject lines
A personalized email subject line tells the reader that you know them or have taken the time to tailor the message to their needs. This establishes a connection that makes them more likely to open the email.
That is, instead of a generic subject line like “Hey, We Have a Surprise For You,” personalize it with “Hey {{Recipient’s First Name}}, We Have a Surprise For You!”
Address a pain point
One of the best ways to make your email relevant to recipients is to address a problem or challenge they may be experiencing.
Addressing the recipient’s pain point in your email smartly positions your email as bearing the solution. Who wouldn’t want a solution to a problem they’re battling? Consider the email subject line, “Are your sales strategies falling flat? Open for our game-changing approach.”
Recipients struggling with boosting sales will be intrigued by the subject line and most likely moved to open the email.
Create a sense of urgency
No one wants to miss out on a good deal! For this reason, an email subject line gets results if it creates a sense of urgency by invoking the feeling that the recipient will miss out on something good if they do not take immediate action.
Consider these two subject lines.
A: Take Advantage of Our Massive 40% Off Offer!
B: Take advantage of Our Massive 40% Off (Expires Today!)
It’s not difficult to see that the second subject line will have more open rates than the first.
You can create a sense of urgency by including words like “Limited time” and “Ending Soon” in your email subject lines.
Pique curiosity
Humans are curious beings who are internally motivated to seek out things. If your subject line can make your recipient curious about the email, they will likely open it.
Some compelling subject lines that pique curiosity include:
- The One Thing You Never Knew You Needed
- It’s Your Lucky Day. See Our Latest Breakthrough!
- {{Your Company}} Has A Special Gift Just For You
Perfect the Preview Text
The preview text follows the subject line in a mailbox. When your recipient is viewing your subject line and deciding whether or not to open the email, they’ll also see the preheader text (or part of it).
Perfecting the preview text can enhance the subject line and lead to more email opens. For example, if the preview text provides additional information, this can entice the reader and make them more likely to open the email.
Consider the following subject line and their complementing preview text:
Example 1:
Subject line: Limited Edition Collection Launching Soon
Preview Text: Be the first to explore our exclusive new arrivals.
Note how the preview text emphasizes the exclusivity of the collection launch and entices the recipients to open the email for early access.
Example 2:
Subject line: Get Ready for an Adventure of a Lifetime
Preview Text: Discover thrilling experiences and unforgettable moments in Thailand
Note how the preview text creates excitement and anticipation for the adventure ahead. This encourages the recipients to open the email to learn more about the adventure.
Write in a Casual and Personal Way
When writing emails, the goal is not to come out as a literary genius. Rather, it is to connect with the target audience. This is why a casual and personal approach works excellently for email copywriting.
An example of a casual and personal email copy is as follows:
| Subject: You’ve got to see this! Hey {{Reader’s Name}}, I can’t wait to share this news with you! We’ve just added some amazing new items to our online store, and you’re going to love them! Trendy fashion pieces. Must-have gadgets. You name it, we’ve got it.And guess what? We’re offering the first 100 customers a juicy 20% discount. Yep, that’s right. We let you snag up your favorite items and save big at the same time. So why not take a break from whatever you’re doing and head over to our online store? You’ll be glad you did. You can get there through this link: {{Link to the online store}} Happy Shopping! {{Your Name}} {{Your Position}} {{Your Company}} |
The email copy will almost definitely not win any literary contest. However, there’s one thing it does excellently—connect with the reader.
Note: When writing marketing messages, the tone should align with that of your brand. You should also maintain a consistent brand voice across all marketing channels.
Know Your Audience’s Pain Points
Knowing your audience’s pain points helps you position your marketing emails as solutions. When you know the problems or challenges recipients may be experiencing, you can craft your emails so they offer valuable assistance. Addressing your audience’s pain points in the body of your email can lead to higher clickthrough rates. If your subject line promises a solution to the recipient’s pain points, the email body should also speak directly to the issue.
Here’s an example of an email that aligns with the subject line’s promise to address recipients’ pain points:
| Subject: Are Your Sales Strategies Falling Flat, {{First Name}}? Let’s Turn Things Around! Dear {{First Name}}, It can be frustrating to put a lot of effort into sales and marketing but not see the growth you desire. If that’s your experience, we’re here to help you get on the right track. At {{Your Company}}, we understand the challenges of navigating today’s competitive market. That’s why we’ve developed a proven system to help businesses revitalize their sales approach and drive real, measurable results. Here’s how we can help you: Strategic guidance: Say goodbye to trial and error. Our team of experts will work closely with you to assess your current strategies, identify areas for improvement, and develop a customized plan of action tailored to your unique needs. Cutting-edge tools: Access our suite of cutting-edge tools designed to streamline your processes and enhance productivity. Don’t let ineffective strategies hold you back any longer. Partner with us to unleash the full potential of your sales efforts. Schedule a complimentary consultation: {{Schedule Consultation Link}} Best Regards, {{Your Name}} {{Your Position}} {{Your Company}} |
Encourage Action with a Strong CTA
Sometimes, we humans need a little nudge to make us take a specific action. A strong call-to-action (CTA) can offer that nudge in marketing emails. For this reason, a key email copywriting tip is adding a strong CTA that encourages action.
A Call to Action (CTA) is a prompt that tells the reader to take a specific action. It should be concise, easy to see, and use action-oriented language (like “Click Here” or “Read Now”).
Personalize Your Emails with Mail Merge
Personalization is a powerful email copywriting tip because it helps you connect with your email audience on a personal level, leading to more engagement and conversions.
Personalized content shows readers that you are not treating them as faceless recipients of a mass email campaign but that you are interested in them as individuals. This makes them trust you and more receptive to your message and offerings.
Personalizing a single email to one recipient is no big deal. However, manually personalizing individual emails for multiple recipients in a mass email campaign can become onerous. This is why you need mail merge.
Mailsuite offers a mail merge feature that allows users to create one email that can be automatically personalized for multiple recipients when mass mailing.
With Mailsuite’s mail merge, it’s easy to add merge fields into places in your email body where you want to customize them with your recipients’ data. The feature then automatically pulls the recipient’s data from a spreadsheet to customize individual emails for your recipients.
Below is an example of an email copy personalized with mail merge.
| Hey {{First Name}}, We appreciate that you’ve been with us since {{Year Joined}}, and we’re excited to announce that we have a special reward for you. The next time you visit, show your membership card at the front desk and receive a {{Discount Percentage}} off your next purchase. Thank you for being a long-standing member of our gym! {{Your Name}} {{Your Company}} |
Build a Genuine Relationship with Your Audience
Relationship building leads to stronger connections. Such connections not only help you make a sale but can increase customer loyalty, helping you build a community of customers who believe in and advocate for your brand.
Some ways to build a genuine relationship with your audience include providing them value (informative articles, how-to guides, or access to resources), asking them for feedback, and sharing stories about your business or customers.
Track Results to Improve Future Email Campaigns
There’s a famous management quote: “What cannot be measured cannot be improved.” Applying this to email copywriting, we can say, “If you cannot measure the performance of the emails you send out today, you cannot improve future email campaigns.”
Email tracking helps you know when recipients open your email, click your links, and view your attachments.
Tracking emails helps you understand what resonates with your audience and identify areas you can improve to achieve better results in future email marketing campaigns.
For example, if you track your emails and find that recipients are not opening them, it may indicate that your subject line is not compelling enough.
However, if the tracking information shows that people are opening the emails but not clicking your links, it may indicate that your CTA is not compelling enough.
Mailsuite is your one-in-all email marketing and email tracking platform. Mailsuite’s email tracking feature alerts you:
- When someone opens your emails and how many times they open it.
- When someone clicks a link in your email and how many times they click it.
- When someone downloads your attachment and how many times they download it.
Avoid Using Spammy Language at All Costs
Spammy language negatively impacts email deliverability by causing emails to land in recipients’ spam folders, where they may be lost forever.
Email service providers use spam filters to protect their users from unnecessary and malicious emails. When an email arrives in a mailbox, the spam filter scans it for specific words usually associated with spam emails. If the email contains these spam trigger words, the email client marks it as spam and sends it to the recipient’s spam folder instead of the primary inbox.
So, to increase the deliverability of your emails, stay away from spammy language at all costs. Spammy language to avoid include:
- Spam trigger words: Avoid words that are common with spam emails, such as Free, Free sample, No Cost, Earn dollars, Urgent, and more.
- Overpromising: Don’t make unrealistic or exaggerated claims. Don’t promise to help recipients “lose 20kg in 3 days” or “get rich in 3 days.”
- Strange formatting patterns: Avoid formatting patterns commonly seen in spam emails. This includes excessive punctuation (like “!!!”), all-caps sentences, random symbols (like $$$) and excessive use of emojis.
The 5 Most Common Email Copywriting Mistakes That Kill Your Email Performance
Some of the mistakes people make that make their email campaigns perform poorly include the following:
Mistake #1: Writing a Misleading or Confusing Subject Line
A confusing subject line will lead to low open rates as it may fail to convince the recipients that the email will be worth their time. On the other hand, a misleading subject line may generate good open rates but will result in low click rates as the recipient will feel deceived by the subject line and refuse to take the desired action.
Mistake #2: A Body with Too Much or Too Little Text
An email with too little text may fail to provide recipients with enough information to understand the message and convince them to take the desired action. However, an email with too much text may overwhelm the recipient, making it difficult for them to digest the information, resulting in low engagement.
Below is an example of an email copy with too little text.
| Hey there, We’ve got an exclusive offer just for you. Click here to claim your special offer now: {{Deal Link}} Best Regards! {{Your Name}} |
Mistake #3: Not Relating or Speaking to Your Audience
An email copy that is not tailored to the audience’s preferences or interests will not resonate with them. When an email lacks relevance, recipients are less likely to open it, and those that do are less likely to act on it.
See how the email copy below does not relate to or speak to the audience. Not only does it lack personalization, but it doesn’t address the recipient’s needs or interests.
| Dear Reader, Welcome to this week’s newsletter! Check out our latest blog post and upcoming event. We’ve got something for everyone. {{Newsletter Link}} Best Regards, {{Your Name}} |
Mistake #4: Using Spammy Or “Salesy” Language
Spammy and salesy language may trigger spam filters and cause your emails to land in recipients’ spam folders, where they are less likely to be seen, read, and acted upon.
Below is a good example of a spammy and salesy email. It’s laced with tactics used in spam emails to gain attention (such as excessive use of emojis, excessive capitalization, and overuse of punctuation), and it features exaggerated claims.
| Subject: 🚀AMAZING DEAL INSIDE – LIMITED TIME ONLY!!!🚀 Hey there! It’s the 💥BOOM💥 season. We’ve got an amazing offer just for you. Act now to claim up to 80% discount and 100% cashback on our best-selling products. Don’t miss out on this deal. Click this link to shop now and save BIG💥: {{Deal Link}} Hurry! Time is running out! |
Mistake #5: Not Having a Clear CTA
When your email copy lacks a clear CTA, recipients may be confused about what to do next and end up doing nothing.
Consider the example email copy below. It engages the recipient beautifully and shares relevant information. However, it does not prompt the recipient to take any specific action (such as visiting the website).
| Subject: Summer Update from {{Your Company}} Hi {{First Name}}, I hope you’re enjoying the summer season. We want to share some exciting news and updates about {{Your Company}}. First, we’re excited to announce the launch of our new website. Navigating and exploring our products and services is now easier than ever.Also, we introduce a range of new products we’re confident you’ll love. We want to sincerely appreciate your continued support. We wouldn’t be here without customers like you. Once again, thank you for being part of the {{Your Company}} community! Best Regards, {{Your Name}} {{Your Company}} |
Improve Your Email Copywriting with Mailsuite
The secret to harnessing the power of email in acquiring customers and boosting your business lies in email copywriting.
This detailed guide covered 9 email copywriting best practices and 5 common email copywriting mistakes that kill email performance. Implementing these tips and avoiding these mistakes will help you craft emails that convert.
Fully implementing these tips requires using a reliable email marketing platform like Mailsuite. You’ll need Mailsuite to personalize your mass emails with Mail Merge and track results to improve future email campaigns.
