Campaign unsubscribes and bounces

When you send a Mailsuite Campaign, you can choose to add an unsubscribe link to your emails. This is recommended because it keeps your list clean and decreases the chances of someone reporting your emails as spam. Mailsuite will not send future emails to people who have unsubscribed to your campaigns.

Another way Mailsuite helps you keep your contact list clean is by showing you when emails bounce. You can then manually remove bounced email addresses from your list to avoid future bounced emails. Not sending emails to unsubscribed or bounced email addresses is a best practice for high email deliverability.

What is an unsubscribe?

An unsubscribe is when someone opts out of receiving your emails. If someone unsubscribes from your list, you should not send them any future emails. This is what the the recipient sees when they click the unsubscribe link in your Mailsuite Campaign:

Continuing to send emails to someone who unsubscribed from your list is a bad marketing practice, and depending on the jurisdiction, could break spam or marketing regulations. 

 

How to see unsubscribes in Mailsuite

To see unsubscribes in your Mailsuite Campaigns:

1. Go to your Mailsuite Dashboard
2. Click Campaigns. On this screen, you can see the unsubscribe rate (what percentage of recipients unsubscribed) for each campaign. A “-” will appear if you did not include an unsubscribe link in a campaign.
   
   
   
   
3. Click the Campaign you want to view. On this screen, you can see the total number of unsubscribes. 
   
   

You can also see which specific recipients unsubscribed by navigating to the Filter by dropdown and choosing Unsubscribed.

 

What is a bounce?

A bounce is a common email sending error that occurs when an email can't be delivered to a recipient's mailbox. There are two types of bounces:

• Soft bounces: These are usually temporary. They occur when the recipient's mailbox is full, a server is down, the email is too large, or something similar.
• Hard bounces: These are more permanent. They are generated by sending to an email address or domain that doesn't exist.

How to see bounces in Mailsuite

To see bounces in your Mailsuite Campaigns:

1. Go to your Mailsuite Dashboard
2. Click Campaigns. On this screen, you can see the bounce rate (what percentage of recipients bounced) for each campaign.
   
   

Click the Campaign you want to view. On this screen, you can see the total number of bounced emails. Similar to unsubscribes, you can also navigate to the Filter by dropdown to view which specific email addresses bounced.