With Mailsuite, you can track if someone has opened an email you’ve sent them.
But what exactly is email open tracking and how does it work?
What is email open tracking?
Email open tracking is the process of sending an email and being able to see when the recipient opens it. Email tracking is useful in a variety of situations, like if you need to follow-up with someone about a job application, see how your cold emails are performing, or make sure a client saw your last email.
How does email open tracking work?
Mailsuite’s email tracking technology uses pixel-based tracking.
When you send an email, Mailsuite automatically adds a tracking pixel (a really small image) to that email. Then, when the recipient opens the email, the tracking pixel is downloaded and sends a call to Mailsuite’s servers saying that the email has been opened.
Google Workspace has a built-in read receipt feature, but it’s only available for paid subscribers. On top of that, it does not use pixel-based tracking, so the technology is limited and not very accurate. This is also how Outlook tracks email opens. Read receipts rely on the recipient accepting the email return receipt, which is a manual process. Mailsuite’s process is 100% automatic.
Tracking email opens with Google Analytics also works using tracking pixels, but the tracking process is a lot more complicated and time-consuming to set up. If you’re looking for ease and simplicity, you're definitely better off using a dedicated email tracking solution like Mailsuite.
Tracking email opens in Gmail
If you’d like to track email opens in Gmail then we’d obviously recommend Mailsuite 🙂. It only takes a few clicks to install and will start tracking your emails immediately.
Are you a Google Workspace user? Learn how to install Mailsuite for your entire team in minutes.
After you’ve installed Mailsuite on your browser, we’ll let you know when someone opens an email by adding 2 green check marks next to that email in your Sent folder.
You can also configure Mailsuite to send you email alerts and desktop notifications when someone opens an email.
How to track email opens with Outlook
Even though Mailsuite doesn’t offer an Outlook add-in, you can still use Mailsuite to track your emails. This is much more effective than using Outlook’s read receipts.
Mailsuite is a Gmail add-on, but you can use it to track emails for other email services like Outlook by syncing your Outlook account with your Gmail account. Learn how to synchronize your account with Gmalify to start tracking emails in Outlook.
Learn more about Mailtrack
Did you find this article useful? If so, these resources might be of interest to you too:
- Install Mailsuite on your computer: Learn how to add Mailsuite to your Gmail account with this step-by-step guide.
- How to send your 1st tracked email message: Mailsuite is easy to use but if you're unsure how to start sending tracked emails this article tells you all you need to know.
- How Mailsuite's click tracking feature works: If you've already upgraded your Mailsuite, you can see when people have clicked on the links in your emails. This article explains how our link click tracking feature works and how to use it.